The new V60 Cross Country's ground clearance has been increased by up to three inches compared to the standard car, and adds an Off-Road driving mode (although it doesn't do much beyond slightly altering the standard all-wheel-drive system's programming and activating the car's hill-descent control, another new feature). For example, the outgoing V60 Cross Country found more than double the number of buyers as regular V60s in 2018, and the V90 Cross Country outsold the standard V90 by almost five times, although part of that discrepancy is that the regular V90 is now special-order only. Volvo has been pumping out Cross Country models since 1998, with the lifted wagons almost always outselling the regular variants-sometimes by huge margins. The Cross Country formula amounts to raising the body of an existing Volvo model, adding some body cladding and SUV-like styling bits, and marketing it to active-lifestyle types-a formula so simple IKEA probably illustrates it. So, it came as no surprise that Volvo chose Luleå as the location for the launch of its newest wagon, the V60 Cross Country.
But that couldn't be further from the truth: The most common vehicles are European-brand wagons-usually with an awesome set of giant, round rally lights mounted to the front end-with a good majority being Volvos. It's the kind of environment where Americans would expect big SUVs and 4x4 pickups to be the only ways to get around. Luleå, Sweden, near the Arctic Circle, gets about five hours of daylight in January, with average temperatures that flirt with zero degrees Fahrenheit.
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